What we've learned running campaigns, written down.
No thought leadership, no listicles. Method, benchmarks and the mistakes that cost seats.
What sample size does an Indian constituency survey actually need?
Vendors quote a number that sounds impressive and a margin of error that is technically true at constituency level and useless at the level where you spend money.
14 Aug 2026The ECI compliance checklist most campaigns discover too late
None of this is complicated. It is just boring, and it gets assigned to whoever is free — which is how a 50,000-piece pamphlet run becomes an election offence.
30 Jul 2026How to actually run WhatsApp in an Indian election campaign
WhatsApp decides more Indian votes than any other channel and is run worse than any other channel — unmoderated groups, banned numbers and no opt-in trail.
12 Jul 2026Bulk SMS vs IVR vs WhatsApp: what reaches Indian voters in 2026
Every vendor will tell you their channel is the one that matters. Here are the numbers we see across constituency campaigns, and which segment each channel actually reaches.
25 Jun 2026Booth level management: what a panna pramukh structure really requires
Every party claims a panna pramukh structure. In the seats we audit, 30–50% of listed booth workers are inactive, duplicated or do not exist.
6 Jun 2026Strategy
How campaigns are actually won and lost in Indian constituencies.
2 articles
Data
Surveys, booth maths and reading numbers honestly.
1 article
Compliance
ECI rules, DLT, expenditure — the things that end campaigns.
1 article
Channels
SMS, voice, WhatsApp and digital, with real benchmarks.
2 articles