What a real constituency survey looks like
We start with a baseline survey 150–180 days out: 1,200 to 25,000 respondents depending on seat size, stratified by booth cluster, age band, gender and community so the sample mirrors the electoral roll rather than whoever picked up the phone. Field agents collect on a mobile app with GPS stamping and voice recording, so every response is auditable. Nothing is entered from memory at the end of the day.
The four questions every survey must answer
One: what is the current vote share split and how soft is it. Two: what is the candidate's personal favourability versus the party's, because those numbers diverge more often than campaigns expect. Three: which three issues actually move a vote in this seat — in most Indian constituencies it is water, roads and jobs, in that order, not the state-level narrative on TV. Four: which booths are winnable, which are lost, and which are the 15–20% swing booths where the entire budget should go.
Tracking, not a one-off report
A single survey is a photograph. We run a baseline, a mid-campaign tracker at T-60, and a rolling 3-day tracker in the final fortnight with a smaller rotating sample. That is what tells you whether a rally, a scheme announcement or an opposition attack actually shifted anything — and lets you kill spending on messages that are not landing.
Delivered as a decision tool
You get a live dashboard, not a 90-page PDF nobody reads. Booth-wise win probability, issue heat maps, community-wise swing, and a ranked action list for the candidate and each ward in-charge. Your war room, booth teams and messaging calendar all pull from the same numbers.