Mapping every booth before you staff it
We classify each polling station using last three elections' data plus current survey: Strong (60%+ historical), Winnable (45–60%), Swing (the 15–20% that decide the seat), and Hostile. Budget, star campaigner time and booth agent quality then follow that classification instead of following whoever shouts loudest at the district office.
Booth committee and panna pramukh structure
The proven structure is a booth committee of 11–21 workers per polling station, and beneath it a panna pramukh model — one worker owning a single page of the electoral roll, roughly 30 voters, whom they know personally. For a 2.2 lakh voter seat that is around 7,000 page-owners. We recruit, verify, train and track them with attendance and task completion on a mobile app, because an unverified booth list is the single most common lie in Indian campaigning.
Voter slips, roll cleaning and turnout
We clean the electoral roll against duplicates, shifted voters and deceased entries, print and distribute voter slips with booth and serial number, and on polling day run hourly turnout tracking per booth. When a strong booth is running 8% below its usual pace at 1 PM, that is the moment to move vehicles and callers there — and only booth-level tracking tells you.
Polling day command
Agents at every booth with a reporting line, hourly turnout reporting via WhatsApp bot and IVR, vehicle dispatch for pending voters in strong booths, and a documented complaint-escalation path to the returning officer. Counting day: agent deployment per table, round-wise trend capture, and a single spokesperson line.