Insights

Practical guides to campaign planning.

Research, coordination, communication and the questions to ask before an engagement begins.

Strategy30 Oct 2026 · 8 min

GBA elections 2026: how to run a winning ward campaign in Bengaluru

Five new corporations, 369 redrawn wards and a Supreme Court deadline of 31 December. The candidates who win will be the ones who did the groundwork before the schedule was announced.

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AI-generated illustration · Politics Pilot. Illustrated Bengaluru neighbourhood with planners reviewing a schematic locality sheet.

AI-generated illustration · Politics Pilot. Illustrated planning desk with a blank calendar, locality sheet and preparation cards.

Strategy7 min

Assembly elections 2027: which states vote, when, and when candidates should start

Seven states vote in 2027 — five in the first quarter. For candidates in Uttar Pradesh, Punjab, Uttarakhand and Goa, the useful preparation window is already closing.

28 Oct 2026

AI-generated illustration · Politics Pilot. Illustrated municipal neighbourhood with organisers listening to residents about local services.

Strategy8 min

How to win a municipal corporation election in India

A corporator election is not a smaller assembly election. It is closer, more personal and decided by fewer votes — which means organisation beats charisma more often than anywhere else.

24 Oct 2026

AI-generated illustration · Politics Pilot. Illustrated budgeting desk with a calculator, blank ledger and organised expense papers.

Compliance7 min

Election campaign cost in India: spending limits and how to budget a campaign

Candidates ask what a campaign costs before anything else. The honest answer starts with the legal limit, then with where the money actually changes votes.

20 Oct 2026

AI-generated illustration · Politics Pilot. Illustrated team reviewing a proposal, checklist and work plan at a meeting table.

Strategy6 min

How to choose an election campaign management company in India

Many agencies can make posters and run social media pages. Far fewer can tell you, booth by booth, whether you are winning — and that is the difference that matters.

16 Oct 2026

AI-generated illustration · Politics Pilot. Illustrated researchers checking a schematic locality map and unlabelled charts.

Strategy9 min

How to read a constituency before you decide to contest it

Most candidates decide to contest, then look for evidence they were right. The order should be the other way round, and the analysis is cheaper than one week of campaigning.

28 Aug 2026

AI-generated illustration · Politics Pilot. Illustrated field interview beside a schematic dot grid representing survey sampling.

Data7 min

What sample size does an Indian constituency survey actually need?

Vendors quote a number that sounds impressive and a margin of error that is technically true at constituency level and useless at the level where you spend money.

14 Aug 2026

AI-generated illustration · Politics Pilot. Illustrated desk with blank permission folders, a checklist and a print proof.

Compliance8 min

The ECI compliance checklist most campaigns discover too late

None of this is complicated. It is just boring, and it gets assigned to whoever is free — which is how a 50,000-piece pamphlet run becomes an election offence.

30 Jul 2026

AI-generated illustration · Politics Pilot. Illustrated communications team reviewing generic chat messages and a permission checklist.

Channels8 min

How to actually run WhatsApp in an Indian election campaign

WhatsApp decides more Indian votes than any other channel and is run worse than any other channel — unmoderated groups, banned numbers and no opt-in trail.

12 Jul 2026

AI-generated illustration · Politics Pilot. Illustrated basic phone, voice headset and smartphone representing different communication channels.

Channels6 min

Bulk SMS vs IVR vs WhatsApp: what reaches Indian voters in 2026

Every vendor will tell you their channel is the one that matters. Here are the numbers we see across constituency campaigns, and which segment each channel actually reaches.

25 Jun 2026